St. John Ambulance
Opioid Crisis
​
Agency: Acart
CD: Graham Rapsey
Lead Design: Jared Barter
Animation Direction: Graham Rapsey, Jamie Muntean
Animation: Jamie Muntean, 

​St. John Ambulance
Opioid Crisis
​
The opioid crisis is hard to ignore – it’s hitting Canadians across the country from big cities to small towns. It’s all over the news, on social media, and close to home. Unfortunately, public awareness of access to naloxone and training on its use is low. Plus, the stigma associated with opioid use is a massive barrier to changing perception and behaviour.

94% of opioid poisonings are accidental, and can happen to anyone. Getting trained and carrying naloxone shouldn’t insinuate anything about a person’s lifestyle.We needed Canadians to see: it’s about saving lives.